Blogs

Case Study - Revamping Genericart's Website UI

BACKGROUND:

Genericart is a trusted pharmacy dedicated to providing high-quality, affordable, and accessible healthcare solutions to its customers. Their mission is to empower individuals to lead healthier lives by offering expert advice, a wide range of products, quality assurance, affordability, easy ordering, and valuable health resources. Operating under the banner of Swast Aushadhi Seva / Generic Medicine Pvt. Ltd., our company boasts a workforce exceeding 10,000 dedicated employees and a satisfied customer base of 600 crores. We have cultivated one of the most robust franchise networks in India, delivering top-tier healthcare services to numerous delighted clients.

OBJECTIVE:

The primary goal of redesigning Genericart's website UI is to enhance user experience, improve accessibility, and streamline the process of browsing, ordering, and accessing health resources. The new design aims to reflect Genericart's values of expertise, care, quality, affordability, and customer-centric approach.

Genericart Medicines Pvt. Ltd. plans to pioneer a new era in pharmaceuticals, innovating alongside partners. They aim to establish 25,000 outlets across India by 2031, disrupting traditional models. Already generating 10,000 jobs, they seek sales experts and pharmacists to join their expansion, offering over 2,000 district-level positions and 1,000 pharmacist roles.

The primary goal is to educate the public about the benefits of generic medicines and dispel misconceptions. Genericart aims to erase the stigma that their products are solely for the lower middle class. They strive to highlight their top-quality medications, comparable to higher-priced alternatives, thus promoting accessibility and trust in their brand.

DESIGN APPROACH:

User-Centric Design: The redesign begins with a thorough understanding of the target audience's needs, preferences, and pain points. User personas are created to guide the design process, ensuring that the website caters to the diverse requirements of customers, including those managing chronic conditions and seeking quick remedies for minor ailments.

Simplified Navigation: The website's navigation is revamped to make it intuitive and easy to use. A clear and concise menu structure is implemented, categorizing products and services logically for effortless browsing. Quick links to key sections such as prescriptions, over-the-counter medications, wellness products, and health resources are prominently displayed.

Visual Design: The visual design reflects Genericart's dedication to health and wellness. Embracing a sleek, contemporary aesthetic, the design draws inspiration from the logo for enhanced brand recall. Utilizing calming colors, legible typography, and high-quality imagery, the website exudes a welcoming atmosphere. Consistent branding elements instill trust and credibility, while a unified design language ensures coherence across buttons, tabs, and dropdowns. Additionally, 3D mnemonics further engage users, reinforcing Genericart's commitment to innovation and excellence.

Enhanced Product Discovery: The homepage features a prominent search bar at the top, facilitating easy access to products and health information. Featured products and special promotions are strategically displayed, enticing users to explore further. To enhance user experience, filtering options by category are available, allowing for precise searches. Additionally, sorting functionalities enable users to refine results according to their preferences, ensuring a seamless and personalized shopping journey.

Streamlined Checkout Process: The checkout process is optimized for simplicity and efficiency. Clear calls-to-action guide users through each step, from adding items to the cart to completing the purchase. Secure payment options and transparent pricing information instill confidence and reduce cart abandonment rates.

Mobile Responsiveness: Recognizing the increasing use of mobile devices for online shopping, the website is designed to be fully responsive across various screen sizes and devices. Mobile-specific optimizations such as touch-friendly buttons, swipe gestures, and simplified navigation menus ensure a seamless experience for mobile users.

Accessible Health Resources: Genericart's commitment to being a health and wellness partner is emphasized by providing easy access to informative resources. A dedicated section houses articles, blog posts, and expert advice on managing health conditions, adopting healthier lifestyles, and staying informed about healthcare trends.

OUTCOME:

The redesigned website UI for Genericart successfully achieves its objectives of enhancing user experience, improving accessibility, and reinforcing the brand's values of expertise, care, quality, and affordability. Customer feedback indicates increased satisfaction with the intuitive navigation, streamlined ordering process, and valuable health resources, leading to higher engagement and retention rates. The website serves as a trusted platform where individuals can find everything they need to prioritise their health and well-being, reaffirming Genericart's position as their trusted pharmacy partner.

IMPACT:

The redesigned website UI strengthened Genericart's online presence and reaffirmed its position as a trusted pharmacy partner. Improved user experience and accessibility led to higher customer satisfaction and retention rates, driving increased sales and revenue. The enhanced access to health resources further solidified Genericart's role as a health and wellness partner, empowering customers to make informed decisions about their health and well-being.

Go and visit the website today!! https://www.genericartmedicine.com/