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Revamping the Brand Identity of MakeAR : A Blend of Creativity and Technology

At Hybrid Inks Studio, we take pride in bringing brands to life by crafting identities that not only resonate with their mission but also align with the ever-evolving digital landscape. One of our recent and exciting projects involved the revamping of makeAR, a brand at the forefront of augmented reality technology. Our task was to breathe new life into their brand identity by reimagining the logo and creating cohesive visual design elements that capture their ethos of “making AR with ease.” #BrandIdentity #ARDesign

Here’s a closer look at the steps we followed in this creative journey:

1. Mood Board Generation

The first step in our process was to set the foundation through mood board creation. We wanted to align the brand's visual narrative with its core values of technology, creativity, and ease of use. The mood board featured a mix of futuristic elements, innovative technological designs, and modern creative aesthetics. This helped in visually translating what makeAR stands for: blending the traditional with cutting-edge technology. #CreativeProcess #BrandStrategy

2. Mind Mapping for Brand Positioning

Once we had a clear visual direction, the next step was mind mapping. This exercise helped us distill key attributes of the brand: innovation, simplicity, and the seamless integration of creativity with AR. The mind map became the blueprint for all design decisions, ensuring that every element from the logo to the social media content was cohesive and aligned with the brand's identity. #BrandDevelopment #InnovativeDesign

3. Logo Sketching and Concept Creation

Our logo creation process began with sketching and conceptualizing multiple ideas. The final concept of splitting “make” and “AR” into two distinct sections emerged from the idea of juxtaposing the brand's traditional creative processes with its advanced AR technology. The word "make" was designed in a clean, modern sans-serif font to represent ease and creativity, while "AR" adopted a pixelated, futuristic style, symbolizing the tech-driven nature of augmented reality. #LogoDesign #ConceptCreation

4. Logo Design: Blending Colours and Typography

Once the core concept was established, we brought it to life through the use of vibrant colours and typography. The Amaranth blue was selected to represent the brand's energy and forward-thinking approach, while the deep Vulcan tone adds a layer of sophistication and technological prowess. This vibrant yet sleek combination reflects makeAR’s mission of being dynamic, innovative, and accessible. #Typography #ColourTheory

5. Visual Design Elements: Pixel-Based Creativity

Next, we extended the brand identity by creating various visual design elements, incorporating pixel-based designs that mirror the AR technology integral to the brand. These pixelated patterns create a sense of digital innovation and forward motion, symbolizing the brand's commitment to pushing technological boundaries while maintaining ease of use. #VisualDesign #CreativeSolutions

6. Social Media Management: Telling the Story

Finally, we worked on social media content to reflect makeAR's new identity. Each post was crafted to highlight the brand's ethos of blending creativity with technology. From visually compelling graphics to carefully curated messaging, our focus was on maintaining consistency with the brand’s new look while also engaging their audience in the world of AR with informative and captivating posts. #SocialMediaStrategy #DigitalMarketing

Conclusion: A Future-Forward Identity

The rebranding of makeAR was a thrilling challenge that allowed us to create a visual identity that merges the creative with the technological in a seamless fashion. The new logo and design elements showcase the brand’s mission to simplify augmented reality for its users while staying at the cutting edge of technology. Through this revamp, makeAR’s identity has transformed into a sophisticated, forward-looking brand that is ready to take the AR industry by storm.

#ARInnovation #BrandTransformation #HybridInksStudio #BrandingExperts #MakeAR