Introduction:
Sankalp Horizon, a visionary township project nestled in the serene coastal town of Tarkarli, embarked on a transformative journey in collaboration with our branding agency. Initially named Sankalp Horizon, the project underwent a comprehensive rebranding process, culminating in the birth of Horizon Grande. This case study delves into the strategic approach, creative process, and the successful execution of branding elements that played a pivotal role in the project’s identity transformation.
Client Background:
Sankalp Horizon, situated in the idyllic Tarkarli, aimed to redefine modern living by offering a blend of luxury and nature. The client sought our expertise to create a brand identity that would resonate with their target audience, reflect the essence of the project, and stand out in a competitive real estate market.
Challenges:
Name Rebranding: The decision to change the project’s name from Sankalp Horizon to Horizon Grande presented a unique challenge, requiring a seamless transition in messaging and branding.
Local Connection: Tarkarli’s unique cultural and environmental aspects needed to be integrated into the branding to establish a genuine connection with the local community.
Strategy:
Brand Workshop: Conducted a thorough brand workshop to understand the project’s core values, target audience, and competitive landscape.
Competitor Analysis: Analyzed the branding strategies of competitors in the region to identify whitespace opportunities for Horizon Grande.
Local Cultural Integration: Incorporated elements of Tarkarli’s rich culture, heritage, and natural beauty and Brand Ambassador into the branding to create a sense of belonging.
Execution:
Name Change: The decision to rename the project was supported by a comprehensive communication strategy. The name ‘Horizon Grande’ was chosen to evoke a sense of grandeur and expansive living.
Brochure Design and Copy:
- Created a visually striking brochure design that showcased the beauty of Tarkarli and the luxurious lifestyle offered by Horizon Grande.
- Crafted compelling copy highlighting key features, amenities, and the unique selling points of the project.
Standee Design and Copy:
- Developed eye-catching standees for on-site promotions, focusing on key visuals and concise messaging to attract potential buyers.
Website Design and Copy:
- Designed and developed a user-friendly website that provided a virtual tour of the project, detailed information, and easy contact options.
- Ensured that the website reflected the new brand identity and positioned Horizon Grande as the epitome of luxury living in Tarkarli.
Social Media Campaign:
- Launched a targeted social media campaign to build awareness and engagement.
- Created visually appealing content and used strategic copy to showcase the project’s lifestyle, amenities, and the Tarkarli experience.
Billboard Design and Copy:
- Developed impactful billboard designs strategically placed in key locations to maximize visibility.
- Ensured that the billboards conveyed the grandeur of Horizon Grande and encouraged viewers to explore more
Brand Ambassador Integration: Bhalchandra Kadam (Bhau Kadam) – A Beacon of Local Influence: The inclusion of renowned actor and local icon Bhau Kadam as the brand ambassador proved instrumental in Horizon Grande’s success. Bhau’s authentic connection to Tarkarli and his widespread appeal amplified the project’s visibility. His participation in promotional events, social media campaigns, and personalized interactions added a touch of local authenticity, bridging the gap between the project and the community. Bhau Kadam’s endorsement significantly enhanced trust, contributing to the overall success of Horizon Grande’s rebranding journey.
Results:
Increased Brand Recognition: The rebranding efforts resulted in heightened brand recognition and recall among the target audience.
Improved Engagement: The cohesive branding across various channels led to increased engagement both online and offline.
Positive Perception: The integration of Tarkarli’s cultural elements created a positive perception, fostering a sense of community and connection with potential buyers.
Successful Sales Conversion: The comprehensive branding strategy contributed to a successful sales conversion, with Horizon Grande establishing itself as a sought-after residential project in Tarkarli.
Conclusion:
The Horizon Grande project stands as a testament to the power of strategic branding in transforming a real estate venture. By seamlessly integrating the local culture, strategically rebranding, and executing a cohesive marketing campaign, our agency played a pivotal role in elevating Horizon Grande’s identity and positioning it as a premier living destination in Tarkarli.
