Since its humble origins in 1942, Asian Paints has grown significantly. Since 1967, the company has dominated the paint market. Asian Paints produces a variety of paints for both decorative and industrial purposes, in addition to wall coverings, waterproofing, adhesives, and services. The business offers kitchen and bathroom products and is also engaged in the home improvement and decor market.
Challenge:
We had design requirements for the Asian Paints colour guide catalog for the Wood Fashion edition 2022. The Emporio Wood Fashion colour catalog focuses on the variety of wood finishes offered by Asian Paints.
In, this colour catalog Asian Paints welcomes you to the world where wooden furnish are not limited to furniture and browns. They takes this to next level where wood finishes are fluid and decor pieces that can be wood.
Solution:
We decided to design this colour catalog with subtleness and elegance. The catalog included different separators to differentiate their products. We decided to highlight the page separators with the different design forms. As the separators had a different variety of textures and paints.
The page separators are designed in such a way that they reflect the stories of the colour and textures that are included in the following sections. The fonts and colours of the following sections are chosen wisely so that they reflect the story to the following separators and the pages included.
HIS Approach:
Research:
The crucial and essential part to start the process is understanding what actually the client wants. Therefore, we studied the recent colour guide catalog how are they designed and how can we uniquely design this catalog that can stand out from the rest of it.
After doing an detailed analysis of what is the real purpose of this colour guide catalog we jotted down some points and started creating a strategy for designing the catalog.
Strategy:
The client had specific separators in the catalog which showed the variety of textures and paints. Therefore, we used typography design to highlight the separators page which gave the catalog a boost to create curiosity in the viewer’s mind.
Every separator was designed in such a way that it reflected the textures and paints that were included in the section below. Therefore this became the main highlight for the catalog.
Outcome:
Our content style and amazing designs resulted in the creation of a top-notch, highly engaged colour guide catalog and a long-standing client relationship with Asian Paints. With the help of chosen colours and design components, we produced a unique look and feel.
Each layout used appealing images that highlighted key data and figures for easy reading. Whereas clean and subtle designs for page layout sprinkled a little magic everywhere.
